What Are the Best Social Media Platforms for Those Looking to Market New Crypto or NFT Projects?
There is no doubt that the success of any kind of venture depends on proper marketing. In this day and age, it is essential that a company use social media platforms to their full advantage. These platforms are how people learn about what is going on these days, especially people under 40.
If you are a new crypto business or one using NFTs, it is essential that you take advantage of these platforms to help promote your venture. However, not every social media platform is ideal for you. Here are the ones you should focus on for your marketing.
Discord
This may seem like a surprising suggestion, but Discord is the perfect place for you. This platform was initially designed for gamers to be able to communicate with one another during competition. However, the platform has increasingly become popular among developer teams, ICO investors, and crypto marketing agencies. There is even an official cryptocurrency Discord channel that is the most popular channel on the platform. This is where developers come to talk about updates and ideas. You definitely want to start here.
This may also seem like a bit of a surprise. Reddit is the fifth most popular social media platform in the United States in the 18th most popular worldwide, hosting 1.5 billion views a month. However, what makes Reddit ideal is that its features and rules draw a specific demographic that is precisely what crypto and NFT marketers are looking for. In fact, it is common knowledge that Reddit has become a hotbed for discussion about such things as blockchain technology.
You are going to find out that some of the most recognisable and influential names in this sector are hanging out on Reddit regularly. This includes such players as Vitalik Buterin, who has written several articles on the valuation of ETHs. This has become one of the most popular platforms among the crypto community and is why you need to focus your attention here.
No doubt Twitter has its issues at times. However, this is likely to become the most influential social media platform on the planet. This is why you cannot ignore it.
What makes it an even more brilliant choice now is that the purchase by Elon Musk will significantly increase the number of people using this platform. Previous rules and censoring led many to leave the platform out of frustration or discussion, but many are returning. This could help Twitter increase its overall usage by as much as 25% leading into 2023. That is too big of a number two ignore.
Medium
This is another interesting platform for you to focus upon. To many, Medium is a place where influential writers, as well as novices, write articles. That is what you are looking for. This platform draws millions of people to it every week, and you can do a lot with the platform.
First of all, it starts with the fact that you can post articles across a broad spectrum of categories and tags. This enables you to increase your market share by capturing the attention of a diverse group of people. Where one type of article may not hit with a group of people, another one would. This is the great thing about this platform. You can literally publish dozens of articles a week, each catering to a completely different demographic. You will find in no time that your marketing resource dollars go a long way here.
Telegram
Let’s give you one last one to focus on. Telegram has become a trendy platform for those who are interested in community building. It is still a very popular platform for ICOs and airdrops. Still, developers have made it so that this social media outlet has continued to grow and adjust to make it popular with a large demographic of the population.
One thing that has made it very popular is that there was a serious focus on protecting users’ privacy. This may not be as important with some of the younger users, but it is extremely important with the older ones. Thus, by using Telegram, you are able to reach a wide spectrum of age groups. It is also easy to interact with your community and build a community. This will be one way that you can quickly grow.
The Others Have Benefits
There are benefits to almost any social media platform. If you use such outlets as Facebook, you still can help to promote your ventures. However, it can take a lot of work to gain success with Facebook. You need to come up with a huge group of followers to be able to reach large numbers of people. That is simply not the case with these other platforms and is why you should focus on them.